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John Varvatos

John Varvatos is an iconic American fashion designer and entrepreneur who established his eponymous brand in 1999. Before that, he was the head of menswear design at revered labels such as Calvin Klein and Polo Ralph Lauren. His debut menswear collection in 2000 shook up the industry with its unique black pieces, which defied trends of the era—Varvatos’ fresh look being strongly linked to rock ‘n’ roll. Renowned for its classic yet daring style, John Varvatos’ clothing caters to personalities like Iggy Pop and Dave Matthews, bold yet stylishly sophisticated personalities.

John Varvatos Pre fall 2024 Featured

Lookbooks

John Varvatos is Earthy Chic for Pre-Fall 2024 Collection

The pre-fall 2024 collection from John Varvatos, titled “Oases & Artistry,” explores subdued style while reinterpreting the essentials of a timeless wardrobe. Models Tommy Dunn and Isaac Churchill exemplify the quintessential John Varvatos man, and …

John Varvatos Spring 2024 Campaign

Campaigns

John Varvatos Spring 2024 Campaign: Rarified Journey

In a fashion narrative where rugged nature meets refined style, the John Varvatos spring 2024 campaign, “The Road to Rarified,” is a masterful blend of …

John Varvatos Resort 2023 Campaign

Campaigns

Elegance in Rebellion: The Neo-Romance of John Varvatos

The John Varvatos resort 2023 collection, aptly named “Symphonic Odyssey,” transports us to a world where refined silhouettes and ingenious textures harmonize to compose a …

American Designer Brands Men Featured

Men's Fashion, Must-Read

American Designer Brands: The Men’s Luxury Landscape

In the vast tapestry of American designer brands, each label weaves its distinct narrative, reflecting the rich diversity. From the sun-drenched streets of Los Angeles …

David Bowie John Varvatos Capsule Collection

Lookbooks

John Varvatos Celebrates David Bowie with New Capsule

John Varvatos has unveiled a collection that pays tribute to the legendary David Bowie. Launching for resort 2023, this limited edition capsule references Bowie’s inimitable …

John Varvatos Fall 2023

Men's Fashion

John Varvatos Fall 2023: A Neo-Noir Fashion Narrative

John Varvatos’ fall 2023 collection is a cinematic journey into neo-noir, where fashion becomes a narrative device. Finnlay Davis and Axel Hermann are the protagonists in …

Donning pre-fall 2023 styles, Harvey Newton-Haydon models John Varvatos open weave Leone sweater and JV566 sunglasses.

Campaigns

John Varvatos Pre-Fall 2023: Romance & Reverb

In its pre-fall 2023 collection, John Varvatos whisks us into a world of contemporary sophistication. This season, aptly named “Reverb & Romance,” draws inspiration from …

In front and center, Paul Kelly dons a crosshatch print double-breasted jacket by John Varvatos.

Campaigns

John Varvatos Spring 2023: Reverie Reimagined

The alchemy of reverie and illusion infuses John Varvatos’ spring 2023 collection with a distinctive allure. This season, the esteemed brand explores fantasies and fragmented …

Relaxing, model Lucas Bin wears a John Varvatos turtleneck with a marled knit.

Campaigns

Rebel’s Regalia: John Varvatos Reinterprets Heritage Fashions

John Varvatos, known for its luxe menswear with a dark slant, has just announced its new resort 2022 collection. This line is inspired by eccentrics …

John Varvatos Fall 2022 Sebastiao Hungerbuehler Joland Novaj Model

Campaigns

John Varvatos Channels Vibes of Summer & the Rebel

Even though autumn has come for the John Varvatos man, he still dresses in his signature style to celebrate the changing seasons. The “Endless Summer” and “When …

Jökull Júlíusson Train Station John Varvatos Campaign Pre-fall 2022

Campaigns, Celebrity

Jökull Júlíusson Boards a Train for John Varvatos Pre-fall ’22 Campaign

For its pre-fall 2022 campaign, John Varvatos heads to Nashville, Tennessee. The iconic city holds significance for the fashion brand’s most recent endeavor. Music is a lynchpin across …

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The Fashionisto sets the pace in men's fashion, spotlighting the latest from luxury powerhouses. It also has a keen focus on style and the dynamic world of male models.

As trends evolve, it also delves into the essential elements of grooming, from cutting-edge haircuts to the finest colognes, offering a holistic approach to modern masculinity.

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