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Hugo Boss

Established in 1924, Hugo Boss is a highly renowned German fashion label that was founded by the talented designer of its namesake. Prior to the end of World War II, this brand supplied garments for Nazi party organizations; however, post-war saw them turn their attention towards creating high-quality work uniforms.

By 1960, Hugo Boss had become renowned for its ready-to-wear suits, which made a splash in the global market. In 1984, it unveiled the first-ever BOSS fragrance to kickstart its iconic line of popular fragrances.

Hugo Boss, the renowned German fashion house, offers a diverse selection of premier brands to suit any budget. Their labels include BOSS, BOSS Orange, BOSS Green, and HUGO—all catering to your style needs.

HUGO Eyewear 2024 Daniel Ricciardo copy Featured

Men's Eyewear, Celebrity

HUGO Revs Up Its Eyewear for VCARB Formula One Team

The high-octane world of Formula One meets cutting-edge fashion in HUGO Eyewear’s latest venture as the Official Eyewear Partner of the Visa Cash App RB (VCARB) Formula One Team. This exciting collaboration combines the thrill …

BOSS Spring 2024 Watch Campaign

Campaigns, Celebrity, Men's Watches

Matteo Berrettini Fronts BOSS Spring 2024 Watch Campaign

Matteo Berrettini brings new energy to timekeeping in BOSS’ latest spring-summer 2024 campaign. The German brand, known for blending traditional and contemporary design, presents a …

HUGO Spring Summer 2024 Campaign

Campaigns

HUGO Spring 2024 Campaign: A Fresh Take on Denim & Pastels

In the vibrant parade of spring-summer styles, HUGO presents its 2024 campaign, a tapestry of red and blue hues. A definitive nod to the allure …

BOSS Spring Summer 2024 Campaign Men

Campaigns, Celebrity

Matteo Berrettini & Lee Min-ho Return for Boss Spring 2024 Ad

In the #BeYourOwnBOSS spring-summer 2024 campaign, self-determination and style converge to create a visual statement of confidence and a forward-looking vision. The advertisement unfolds with …

BOSS Perfect Moment Ski Collection

Campaigns

The BOSS x Perfect Moment Ski Collection: Winter’s New Look

BOSS and Perfect Moment unveils its winter 2023-24 ski collection in a seamless fusion of fashion and function. As Perfect Moment brings its ski wear …

Luxury Designer Brands for Men Featured

Men's Fashion, Must-Read

50+ Luxury Designer Brands for Men: Fashion Label Appeal

Consider this your passport to the exclusive world of luxury designer brands for men. Picture iconic fashion houses like Prada, Dior, and Louis Vuitton—destinations that …

Matteo Berrettini is a chic vision for BOSS' fall-winter 2023 campaign.

Campaigns, Celebrity

Matteo, Maluma + More Return for BOSS Fall 2023 Campaign

The BOSS fall-winter 2023 campaign is poised to inspire and resonate with men who seek self-determination and a blend of distinctive tailoring and sportswear. BOSS’ …

HUGO unveils its fall-winter 2023 campaign.

Campaigns

HUGO Fall 2023 Campaign: Style to Sound

HUGO, a brand synonymous with bold fashion, evolves its approach for its fall-winter 2023 campaign, reflecting a desire for a new era of self-expression. The …

Reuniting with BOSS for fall-winter 2023, Maluma stars in the Porsche x BOSS campaign.

Campaigns, Celebrity

Maluma Stars in Porsche x BOSS Fall 2023 Campaign

The collaborative efforts of Porsche and BOSS have culminated in a fall-winter 2023 capsule featuring a perfect blend of innovative designs with a touch of …

Sporting a backward cap, Matteo Berrettini showcases a houndstooth polo shirt from his BOSS capsule collection.

Campaigns, Celebrity

Matteo Berrettini X BOSS Capsule 2023: The Rematch

Hugo Boss is back at the Weissenhof for the BOSS Open following last year’s successful rebranding of the Stuttgart-based ATP tournament. Their brand ambassador, Matteo …

Men's Style at the 2023 Met Gala

Celebrity Men's Style

Men of the 2023 Met Gala: A Tribute to Karl Lagerfeld

The 2023 Met Gala, held at the Metropolitan Museum of Art in New York, was a star-studded affair celebrating the theme “Karl Lagerfeld: A Line …

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Featured

Men's Summer Fashion Style Guide: The Best Outfits

Men’s Fashion, Must-Read

Men’s Summer Fashion Style Guide: The Best Outfits

Men's Fall 2024 Fashion Trends: From Faux Fur to Grandpacore

Men’s Fashion Trends, Must-Read

Men’s Fall 2024 Fashion Trends: From Faux Fur to Grandpacore


The Fashionisto sets the pace in men's fashion, spotlighting the latest from luxury powerhouses. It also has a keen focus on style and the dynamic world of male models.

As trends evolve, it also delves into the essential elements of grooming, from cutting-edge haircuts to the finest colognes, offering a holistic approach to modern masculinity.

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Men's Fashion

Winter Outfits, Summer Outfits, Fall Outfits

Decades: Fashion for Men

1920s, 1930s, 1940s, 1950s, 1960s, 1970s, 1980s, 1990s, 2000s

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